Development of a sustainable product strategy and restructuring of the tech team for a social media agency.
Our client, a fast-growing social media agency with over 80 employees, was faced with the challenge of further developing and scaling its technological platform. The proprietary platform for social media management and analytics could no longer keep pace with the rapid growth and changing requirements.
The existing monolithic architecture was difficult to expand, which led to long development cycles and difficulties in integrating new features. In addition, the tech team had grown organically without a clear structure and processes. The management realized that a comprehensive product strategy and a reorganization of the tech team were necessary to maintain competitiveness and enable future growth.
For this growing social media agency, we provided an experienced fractional CTO who orchestrated both the product strategy and the reorganization of the tech team. After a thorough analysis of the existing platform and targeted customer interviews, we developed a future-proof product strategy with a clear focus on scalability and differentiation in the highly competitive market.
The technical transformation involved moving from a monolithic to a flexible microservices architecture that enabled independent development and scaling of individual components. We implemented modern front-end technologies for an improved user experience and introduced automated development processes that increased speed and ensured code quality. A scalable data processing system for social media analytics formed the backbone for data-driven decisions.
At the same time, we restructured the tech team and optimized the development processes. We introduced a squad model with cross-functional teams, defined clear roles and implemented a structured product development process with regular feedback loops. Continuous communication with customers was particularly important to us in order to ensure that development always remained aligned with actual needs.
The implemented technical architecture included:
The implementation was carried out using an agile, iterative approach:
"The Fractional CTO has not only transformed our technical infrastructure, but has also developed a clear product vision and reorganized our team. We can now respond much faster to market demands and have created a solid foundation for future growth."
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