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Tracking setup & KPIs

Implementation of a comprehensive tracking system with meaningful KPIs

AnalyticsKPIsData analysisDashboardsGoogle Analytics
Time frame:3-5 weeks

Overview

Development of a customized tracking system that records all relevant data and translates it into meaningful KPIs.

Why is this important?

Without reliable tracking and clear KPIs, you are flying blind when making decisions. A professional tracking setup provides the data basis for well-founded decisions, enables continuous optimization and makes the ROI of your measures measurable.

Procedure & scope

  • Analysis of business objectives and derivation of relevant KPIs
  • Development of a customized tracking concept
  • Implementation and configuration of tracking tools (e.g. Google Analytics 4, Tag Manager)
  • Setting up custom events and conversions
  • Creation of dashboards for various stakeholders
  • Training employees in data analysis and interpretation

Result

You have a fully configured tracking system that collects all relevant data and translates it into meaningful KPIs. Tailor-made dashboards provide all stakeholders with the information they need to make informed decisions and enable continuous optimization.

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