Music Industry
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Problem
A music label didn't have a comprehensive customer recommendation tool. This led to inconsistent user experiences and restricted customer retention.
Solution
We integrated an AI-based customer recommendation tool into the label's platform, which allowed for personalized recommendations for users.
Result
The AI-based tool increased customer retention and satisfaction, ultimately boosting revenue.
Increasing customer experience & retention through AI
A music label was confronted with a widespread problem in today's e-commerce: increasing customer loyalty to boost revenue. While the label did have an existing platform, it lacked a comprehensive referral tool. This led to a generally unappealing and inefficient customer experience, which in turn decreased customer loyalty.
To solve this problem, our team at Pinkstone integrated an AI-powered customer referral tool into the label's platform.
This led to a significant increase in customer satisfaction, customer loyalty and ultimately the label's revenue.
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